SPORT-INSPIRED.
BUSINESS-DRIVEN.™
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CONNECT
INSPIRE
LEAD
THIS IS WHAT WE DO
We deliver SPORT-INSPIRED™ strategies, events, marketing, and sponsorship programs that IGNITE innovation, relationships, and engagement.
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our services
SPONSORSHIP STRATEGY
Redefining sponsorship with a focus on building relationships and achieving results.
Event Production & Marketing
Creating sport-inspired™ events that connect, engage, and leave lasting impressions.
SPORT
TOURISM
Driving economic impact by matching destinations with premier sport events.
MARKETING & COMMUNICATIONS
Revitalizing brands with sport-inspired™ creativity and strategic marketing.
Coaching & TRAINING
Empowering teams with sport-inspired™ best practices and innovative thinking.
OUR WORK
Our SPORT-INSPIRED™ strategies, events, marketing, and sponsorship programs IGNITE, INVIGORATE and ENERGIZE. Here’s a spotlight on some of our best work!
OUR CLIENTS
Since 2000, we’ve infused sport associations, destinations, games organizations, not-for-profits, and private enterprises with the energy, passion and engagement of sport.
WHAT THEY SAID…
Here’s what our clients have to say about their experiences working with us. Discover how we’ve helped IGNITE PASSION, DRIVE SUCCESS, and create UNFORGETTABLE MOMENTS for our clients.
Thank you so much for all of your guidance and assistance in the lead-up to our event. I think we were able to produce a top-end event and I am not certain that would have been the case without you helping us along!
Working with the iSPARK team was an absolute delight. We had a very short timeline to deliver our annual full-staff event, but Krista and the team jumped right in with very creative ideas to help make it one of the best staff events we have ever had. From the planning to support and onsite execution to the energy the staff brought, iSPARK helped make this Collaboration Week one to remember. Thank you Krista and team!
We love working with the iSPARK team! They are creative, professional and have been invaluable as we have launched an ambitious social media campaign. It’s great when you can have a win on a big project and have a lot of fun along the way!
OUR BEST ADVICE
We speak with passion, confidence and authority mixed with lots of energy and fun! Whether it’s on the blog, via podcast, or vlog, we always deliver tips and giggles.
by: Krista Benoit
How to Measure Event Success – 10 Key Metrics Every Event Planner Should Track in 2025
Attn: Event Planners
Do you ever ask yourself this question …
Why are we doing this event!?
It has happened to me too.
It usually comes up during the post-event debrief when we’re huddled around a table trying to determine if the event was actually a success or not. Sometimes, it only comes up the following year…
by: Krista Benoit
Sponsorship Valuation: Three Ways to Measure Your Property’s Worth in 2025 (Plus Two Bonus Tips)
Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing. Far too many properties are out in the market seeking sponsors without a clear understanding of what their assets are actually worth.
When I bring up valuation during discovery calls with potential clients, I often get a blank stare – “Sponsorship valu-what?”…
by: Krista Benoit
Sponsorship Valuation: Three Ways to Measure Your Property’s Worth in 2025 (Plus Two Bonus Tips)
Sponsorship valuation is one of the most misunderstood aspects of sponsorship marketing. Far too many properties are out in the market seeking sponsors without a clear understanding of what their assets are actually worth.
When I bring up valuation during discovery calls with potential clients, I often get a blank stare – “Sponsorship valu-what?”…
GET INSIGHTS
We promise TIPS and GIGGLES!
Sign-up for transformational stories (and the odd rant) about event production & marketing, sport tourism, coaching & training, sponsorship, and marketing / communications.
GET INSIGHTS
We promise TIPS and GIGGLES!
Sign-up for transformational stories (and the odd rant) about event production & marketing, sport tourism, coaching & training, sponsorship, and marketing / communications.