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Written Communication 101: CAPitalizing on ALL CAPS

by | March 2, 2023 | Communication, Marketing, Social Media, Tips, Writing Skills | 0 Comments

“There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.”  Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS means yelling? I mean, who came up with...
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One-on-One Copywriting with ChatGPT

by | February 6, 2023 | Artificial Intelligence, Business, Communication, Content Marketing, Email Marketing, Marketing, Social Media Marketing, Tips, Writing Skills | 0 Comments

Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...
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Sponsorship: Reconsidering Category Exclusivity

by | January 26, 2023 | Business, event industry, Event Planning, Events, Food, Marketing, Sponsorship, Sponsorship Strategy, Tips | 0 Comments

"Is category exclusivity more about ego or does it really add value?" Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event. Category...
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2022 Trends: Prediction, Perpetual or Passé?

by | January 10, 2022 | Business, event industry, Event Planning, Events, Marketing, Sponsorship Strategy, Sustainability, Tips | 0 Comments

"A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food." Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on ‘2022...
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FIRE UP CREATIVITY in your marketing and events teams!

by | October 1, 2021 | Business, Conference Planning, Event Experience, Event Management, Event Planning, Events | 0 Comments

The first event that I ever helped to organize was a high school 3-on-3 basketball tournament. It was part of the requirements for my leadership physical education course in grade 12 (or ‘Honours Gym’ as we liked to call it). Honours gym was an elite group of 20ish...
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ALL ABOUT EVENTS

Event Spaces: Are You an Innie or an Outie?

Event Spaces: Are You an Innie or an Outie?

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"Most of the time, when you book an outdoor venue, you also need an indoor one as a contingency." Are you an innie or an outie!? I’m talking about belly buttons, of course. As their names imply, innie belly buttons go inward, while outie belly buttons stick out. As it...

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MARCOMMS MAGIC

Four Tips for Attracting Sponsors to a New Event

Four Tips for Attracting Sponsors to a New Event

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"Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event." For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in particular... and...

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