ON THE BLOG

Home   »   BlogPage 4

FEATURED POSTS:

Written Communication 101: CAPitalizing on ALL CAPS

by | March 2, 2023 | Communication, Marketing, Social Media, Tips, Writing Skills | 0 Comments

“There are instances in written communication where ‘louder’ communication or an emphasis on certain words or phrases is required.”  Have you ever wondered why some people block print? Or, why typing a message in ALL CAPS means yelling? I mean, who came up with...
Read More

One-on-One Copywriting with ChatGPT

by | February 6, 2023 | Artificial Intelligence, Business, Communication, Content Marketing, Email Marketing, Marketing, Social Media Marketing, Tips, Writing Skills | 0 Comments

Artificial intelligence is the way of the future. Artificial intelligence is the villain of many sci-fi action movies. Artificial intelligence is the next big thing in customer service. Artificial intelligence is the next big thing in content creation. Ugh … that...
Read More

Sponsorship: Reconsidering Category Exclusivity

by | January 26, 2023 | Business, event industry, Event Planning, Events, Food, Marketing, Sponsorship, Sponsorship Strategy, Tips | 0 Comments

"Is category exclusivity more about ego or does it really add value?" Category Exclusivity refers to the right of the sponsor to be the only company within its product or service category that has a sponsorship relationship with a property or event. Category...
Read More

2022 Trends: Prediction, Perpetual or Passé?

by | January 10, 2022 | Business, event industry, Event Planning, Events, Marketing, Sponsorship Strategy, Sustainability, Tips | 0 Comments

"A quick Google search on ‘2022 Trends’ returns almost 3 billion search results on everything from home décor and fashion to technology and food." Whenever a new year rolls around, we tend to see a lot of predictions about trends. A quick Google search on ‘2022...
Read More

FIRE UP CREATIVITY in your marketing and events teams!

by | October 1, 2021 | Business, Conference Planning, Event Experience, Event Management, Event Planning, Events | 0 Comments

The first event that I ever helped to organize was a high school 3-on-3 basketball tournament. It was part of the requirements for my leadership physical education course in grade 12 (or ‘Honours Gym’ as we liked to call it). Honours gym was an elite group of 20ish...
Read More

POSTS BY TOPIC:

ALL ABOUT EVENTS

SPONSORSHIP SPEAK

MARCOMMS MAGIC

ALL ABOUT EVENTS

This Too Shall Pass: Surviving an Event Crisis

This Too Shall Pass: Surviving an Event Crisis

by

[vc_row row_height_percent="0" overlay_alpha="50" gutter_size="3" column_width_percent="100" shift_y="0" z_index="0" css=".vc_custom_1621452166902{padding-right: 25px !important;padding-left: 25px !important;}"][vc_column width="1/1"][vc_column_text]"My top tip for...

read more

SPONSORSHIP SPEAK

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

MARCOMMS MAGIC

Event Marketing That Converts

Event Marketing That Converts

by

"Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three cases, we...

read more
Say “YES” to Social Media Marketing

Say “YES” to Social Media Marketing

by

"The fact is that social media does work and it’s pretty much a mandatory part of doing business these days." The Hype It feels like lately every time I turn around there’s a new article or blog post on social media hacks. How to gain more followers! Social Media...

read more

VIEW ALL BLOG POSTS

get a

FREE
CONSULT

Bring the PASSION and ENGAGEMENT of sport to your event, brand, sponsorship program, destination, or organization.

GET A FREE CONSULT

browse

OUR
WORK

Our SPORT-INSPIRED™ strategies, events, marketing, and sponsorship programs IGNITE, INVIGORATE and ENERGIZE. 

BROWSE OUR WORK

meet

OUR
TEAM

Meet the masterminds behind the magic! Dive into the stories of our incredible team and see who’s sparking success at iSPARK™.

MEET OUR TEAM