How to Avoid ‘Manels’ at Your Next Event
“Invite more women. Period. No need to overthink this.” Whether it’s a live event (in-person) or a virtual (digital) event, ‘manels’ (all male panels) are a major faux pas. We live in a world where there are endless numbers of competent women who are in...
The Money Tree: How to Increase Event Revenue
“I love to talk about creative ways to help my clients make more money through their event.” Growing up, one of my dad’s favourite expressions was: “Money doesn’t grow on trees you know!” I told myself that when I became a parent, I would NEVER rant at my...
No Content Marketing Strategy? Here’s 5 Reasons Why You Need One
“People are pretty much adding any type of adjective in front of the word ‘marketing’. I could create ‘asshole marketing’ and probably make it a thing.” Jumping on the Bandwagon Kids say the darndest things (even big ones). The...
Four Tips for Attracting Sponsors to a New Event
“Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event.” For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in...
5 Common Sponsorship Mistakes
“Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener.” Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a...About Us
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