by Krista Benoit | Sep 18, 2019 | Business, Event Experience, Events, Sales, Sales Strategy, Sponsorship, Ticket Sales, Tips
“I love to talk about creative ways to help my clients make more money through their event.” Growing up, one of my dad’s favourite expressions was: “Money doesn’t grow on trees you know!” I told myself that when I became a parent, I would NEVER rant at my...
by Krista Benoit | Sep 1, 2019 | Event Experience, Event Partnerships, Events, Gamification, Sponsorship, Sponsorship Strategy
“It’s about the work that you, the event organizer, does to create and build the activation to make it turn-key and super easy for the sponsor to buy-in.” Event Sponsorship Event sponsorship used to be about logos plastered all over the place. I like to call this the...
by Krista Benoit | Oct 18, 2018 | Conference Planning, Event Experience, Event Planning, Events, Panelists, Panels, Powerpoint, Speakers, Tech Planning
“Speakers are make or break. They’re a big part of what gets people talking before, during and after the event.” A carefully designed and executed event can quickly become sabotaged by speakers and presenters who fail to entertain and inform the event attendees....
by Krista Benoit | Dec 5, 2017 | Budgeting, Event Experience, Event Fees, event industry, Event Management, Event Planning, Events, Variable Expenses
“Variable expenses can be WAY more challenging to predict than fixed event expenses, because they will almost certainly go up or down.” Variable Expenses 101 A budget is said to be ‘a mathematical confirmation of your suspicions’. I hate to tell you this,...
by Krista Benoit | Nov 15, 2017 | Catering, Event Experience, Event Planning, Events, Food, Food Truck
“Food truck operators have lots of regulations to meet, especially when they are serving at private events.” Are you a food truck fan? I’m talking about the new age food trucks that offer anything from Asian to Indian that are popping up all over town – day and night....
by Krista Benoit | Oct 19, 2017 | Branding, Conference Planning, Event Experience, event industry, Event Planning, Events
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