Event Marketing That Converts
“Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three...
Event Budgeting: All About Variable Expenses
“Variable expenses can be WAY more challenging to predict than fixed event expenses, because they will almost certainly go up or down.” Variable Expenses 101 A budget is said to be ‘a mathematical confirmation of your suspicions’. I hate to tell you this,...
Truckin’ Along: 4 Tips for Hiring a Food Truck to Cater Your Event
“Food truck operators have lots of regulations to meet, especially when they are serving at private events.” Are you a food truck fan? I’m talking about the new age food trucks that offer anything from Asian to Indian that are popping up all over town – day and night....
The Name of the Game: How to Rock a Name Badge
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Creative Tips for Event Wayfinding (aka Herding Cats)
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