by Krista Benoit | Sep 3, 2018 | Attendance, Conference Planning, Event Planning, Event Promotion, Events, Pre-Conference, Sales, Sales Strategy, Social Media
“What happens when you put your heart and soul into planning the event and no one comes!?” Event Marketing Event professionals invest a lot of time, effort and money into organizing events. We tend to obsess over every little logistical detail, we make lists, we...
by Krista Benoit | Jul 16, 2018 | Conference Planning, Event Management, Event Planning, Events, Volunteers
“Events are HUGE undertakings and are rarely a solo effort. So – how do you find the right volunteers? And what characteristics and traits should you be looking for?” How to Recruit Volunteers Events are HUGE undertakings and are rarely a solo...
by Krista Benoit | May 15, 2018 | Event Management, Event Planning, Event Promotion, Events, Marketing, Strategic Marketing
“Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three...
by Krista Benoit | Feb 6, 2018 | Business, Client Relationships, Event Partnerships, Events, Partnerships, Sales, Sales Strategy, Skill Development, Sponsorship, Sponsorship Strategy, Sport
“Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener.” Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a...
by Krista Benoit | Dec 5, 2017 | Budgeting, Event Experience, Event Fees, event industry, Event Management, Event Planning, Events, Variable Expenses
“Variable expenses can be WAY more challenging to predict than fixed event expenses, because they will almost certainly go up or down.” Variable Expenses 101 A budget is said to be ‘a mathematical confirmation of your suspicions’. I hate to tell you this,...
by Krista Benoit | Nov 15, 2017 | Catering, Event Experience, Event Planning, Events, Food, Food Truck
“Food truck operators have lots of regulations to meet, especially when they are serving at private events.” Are you a food truck fan? I’m talking about the new age food trucks that offer anything from Asian to Indian that are popping up all over town – day and night....