Four Tips for Attracting Sponsors to a New Event
“Developing sponsorship partnerships is tough and it’s particularly tough with a new event or first-time event.” For the most part, I’ve had a lot of success with finding sponsors for new events. But, recently I had some challenges with one event in...
Email vs Snail Mail: Three Ways to Ensure Your Message Stands Out
“Did you know that the average office worker receives 121 emails per day!? Only a handful of them actually stand out.” Email vs Snail Mail Our inboxes are so jammed with electronic mail that snail mail is actually a thing again. That’s right. Direct mail...
Event Marketing That Converts
“Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three...
Say “YES” to Social Media Marketing
“The fact is that social media does work and it’s pretty much a mandatory part of doing business these days.” The Hype It feels like lately every time I turn around there’s a new article or blog post on social media hacks. How to gain more followers!...
The Sinking Ship: What You Need to Know About Fixed Expenses
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