Activation Ideas that Sponsors Will Actually Want to Sponsor
“It’s about the work that you, the event organizer, does to create and build the activation to make it turn-key and super easy for the sponsor to buy-in.” Event Sponsorship Event sponsorship used to be about logos plastered all over the place. I like to call this the...
Mascot Mania: Does Your Brand Really Need a Mascot?
“A good mascot with a strong marketing strategy behind him or her, can be a big win.” Last year, on a post-event email survey for a client’s sport-related conference, an event attendee suggested that the event was in need of a mascot. My initial reaction...
4 Speaker Tips & Tricks: How to Avoid Death by PowerPoint
“Speakers are make or break. They’re a big part of what gets people talking before, during and after the event.” A carefully designed and executed event can quickly become sabotaged by speakers and presenters who fail to entertain and inform the event attendees....About Us
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.