by Krista Benoit | Sep 3, 2018 | Attendance, Conference Planning, Event Planning, Event Promotion, Events, Pre-Conference, Sales, Sales Strategy, Social Media
“What happens when you put your heart and soul into planning the event and no one comes!?” Event Marketing Event professionals invest a lot of time, effort and money into organizing events. We tend to obsess over every little logistical detail, we make lists, we...
by Krista Benoit | Jul 16, 2018 | Conference Planning, Event Management, Event Planning, Events, Volunteers
“Events are HUGE undertakings and are rarely a solo effort. So – how do you find the right volunteers? And what characteristics and traits should you be looking for?” How to Recruit Volunteers Events are HUGE undertakings and are rarely a solo...
by Krista Benoit | May 15, 2018 | Event Management, Event Planning, Event Promotion, Events, Marketing, Strategic Marketing
“Our members and stakeholders love us. They’ll for sure buy a ticket! We don’t need event marketing support.” In 2017, I had three events where the client struggled with ticket sales. The stress! On the logistics side, it was a total nightmare … in all three...
by Krista Benoit | Feb 6, 2018 | Business, Client Relationships, Event Partnerships, Events, Partnerships, Sales, Sales Strategy, Skill Development, Sponsorship, Sponsorship Strategy, Sport
“Sponsorship is a relationship that requires you, the sponsorship sales person, to be a good listener.” Sponsorship is a tough business. If you’ve ever tried to drum up even $500 for your daughter’s soccer team, you know how difficult it is to engage a...